Ask any enterprise business that takes a traditional
approach to design and they’ll tell you the same thing:
They strive to develop the best software product before releasing that product to its customers. However, often the end products created by these companies are designed according to the developer’s interpretation of the end users’ needs, instead of taking into account the end users’ changing requirements for the product to evolve and scale over time.
This is where agile development processes and Minimum Viable Product (MVP) comes in. When a software product is created using this approach, companies test the idea first, then receive feedback and improve their products over time to create the end products that customers really need.
Why you need MVPs
The traditional development process is both expensive and time-consuming. Companies might spend a lot of time building, testing, and releasing products that they believe will meet the customers’ requirements – before the customer ever lays eyes on it. That’s why more enterprises are switching to agile development methods. Agile development methods allow enterprises to build and launch products in stages, adjusting to the clients’ needs, instead of mapping the entire product from scratch to release.
Minimum viable vs. minimum lovable product
A common critique regarding MVPs is that many of these products, in their early iterations, simply don’t look very good. While companies strive to engage their customers in loving and purchasing their products, most MVP models are focused on function rather than style.
When working with the MVP method, it can be a big challenge to keep your target audience happy. You strive to deliver a product which, on the one hand, meets all their needs, and, on the other hand, will be enthusiastically implemented by them.
Why the right feedback matters
When implementing a traditional development model, product managers often miss marking essential features in the final product that were clarified during negotiations with stakeholders. As a result, the finished product may be missing something vital. If it were built using the MVP method, this omission would have been noted by the stakeholder and thus avoided.
For enterprises, the primary challenge of receiving the right feedback on an MVP is that the end-user is not always the buyer. In the consumer market, it’s easier to adopt the MVP method because your end user is your buyer and you can benefit from their feedback directly.
How to get relevant feedback on your MVP
- First, try launching an MVP in your in-house team. Usually, a smaller enterprise means it’s possible to launch an MVP model within a group first. This allows you to gather information from your team members on whether your product is relevant or not.
- Next, you can launch the MVP to your existing customers. This is another way of collecting data from a small segment of your current clients who could be identified as your target audience for the upcoming product.
The goal is to create a seamless shift. While switching to agile development and implementing MVPs, product managers could face some challenges related to the features that products are ‘supposed’ to have, also referred to as ‘overfeature’ culture. Some executives assume that a product is robust if it has multiple features, but this isn’t always the case.
How companies benefit from MVPs
The MVP approach to software development has both advantages and disadvantages:
- The MVP model requires companies to accelerate their development process and deliver products without delay.
- However, product managers often face challenges relating to the resistance of agile, also known as lean, approaches because of executives’ concern about the company’s reputation.
There are a variety of options for enterprises that decide to implement the agile MVP approach to software product creation. You can choose to develop your products with your in-house team, or delegate MVP development to a trustworthy contractor.
Langate Software provides extended and dedicated teams that can help reduce your costs, provide a smooth customer experience, and ensure your products have the features that your customers really want.
If you need additional information
please feel free to call us (212) 719-4300 or click here to fill in the request form and we’ll get back to you as soon as possible.