Custom Development of eCommerce Platform
Through a robust data management solution, we optimized the client’s operations by enhancing shopping assistants’ workflows. This resulted in increased efficiency and customer satisfaction.
Work
- High-load optimization
- Vast functionality development
- Security enhancement
- Platform maintenance
Summary
Langate worked with Bunddler to provide expert eCommerce development services. We streamlined workflows and enabled the client to meet all the requirements of a modern marketplace.
Find out how Langate developed a high-load marketplace from scratch
Statistics show that 54% of digital shoppers in the US have made an online purchase from a foreign website at least once. Even though cross-border eCommerce is associated with problems such as late deliveries and additional duty fees, its market is still expected to reach $8.1 trillion by the end of 2024. One of our clients decided to utilize Langate’s technology expertise to address the challenges of cross-border shopping.
The Client
Bunddler contacted us to develop an eCommerce platform that makes worldwide shopping easy and affordable by connecting shoppers to shopping assistants. At the time (a decade ago), the company was a startup. Now, Bunddler is a highly scalable and efficient web-based marketplace for worldwide shopping. The platform has over 2 million monthly visitors from 15 countries and provides tools for managing different shopping processes.
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The Challenge
The primary problem
was to build a versatile platform from scratch that provides a plethora of shopping services. Bunddler wanted us to develop a fully optimized and high-performing SaaS platform MVP that shoppers could rely on. After years of fruitful collaboration, we developed a robust web-based international marketplace that connects shoppers to shopping assistants, allowing them to purchase goods globally.
The platform can now handle
over 20,000 unique orders daily.
The Process
As part of the process of creating the marketplace, we developed a high-performing, scalable, and stable platform that was convenient for shopping assistants and shoppers alike. We built everything from scratch, creating a custom software architecture that meets users’ needs. Since it targeted international trade, the platform needed to be clear and accessible for people of all ages and nationalities.
To help customers find a web shopping assistant and shipping company on the platform, Langate focused on the ASP.NET MVC technology and ASP.NET Core API server backend. Moreover, we developed two chatbots to provide high performance and customer engagement.
The Solution
There are currently 500,000 registered users on the platform, and over 2 million people visit it every month. Processing such massive requests requires many resources, so performance optimization was the biggest challenge.
With successful database optimization and multilevel caching, our developers managed to evenly distribute all incoming requests, ensuring the platform operated effectively and reducing maintenance-related costs.
Bunddler was vulnerable to bots trying to scan it. Since the platform consisted of thousands of unique pages and had dynamic navigation, such scan attempts harmed its performance.
Our developers decided to set up Cloudflare’s Web Application Firewall to protect the platform from common exploits and vulnerabilities.
Uploading products to Bunddler is a straightforward process. Sellers only need to provide the link to the product page for the product’s image, price, and description to be added automatically.
Our developers created web scrapers that can retrieve the necessary information, overcoming the protection of third-party platforms.
While creating Bunddler’s platform, we needed to ensure the functionality of particular processes. Therefore, we implemented the following features:
Order forms
Bunddler’s clients can make an order quickly with clear order forms, adding all the necessary data. Our development team worked on the forms’ usability and made the ordering process simple and safe.
Payment options
Customers’ financial security was a priority for our developers, so we put measures in place to protect purchases from cyber attacks and fraudsters.
We implemented several payment methods to allow customers to select the most convenient option for them.
Shipment tracker
It was essential for Bunddler to provide a positive client experience, and we couldn’t leave out shipment tracking. Our task was to create a tool for localizing orders during the sorting and delivery stages. Customers can now track the parcel location in real time and see the estimated time of delivery.
Email and SMS notifications
Since we had to develop everything from scratch, building the notification function was a crucial task for our team. Customers need to know that their order has been prepared and sent so they don’t worry about the platform’s reliability. We built a system that enables templated messages to be sent automatically, where data and location are changed.
Chatbots
The platform has two chatbots for Viber and Telegram messengers that facilitate the order process, saving money and time. Many consider a mobile application more convenient for startups; however, we believe that chatbots are more efficient. There’s no need to install any apps as this messenger application satisfies all the user’s demands. We wanted to increase customer engagement and bring our client success, and chatbots helped us achieve this.
Building the web store
Shopping assistants have the option to create their own store, add products, manage pricing, and process orders. Our main goal was to make the platform appealing to shoppers and a valuable tool for shopping assistants. Due to the web store’s excellent functionality, over 4,000 businesses have decided to use Bunddler.
The Feedback
Thanks to the efforts of the Langate team, the company is now a marketplace with over 1 million monthly visitors and a highly efficient SaaS platform. The company as it is now would not exist without the attentive and responsive guidance of Langate.
Inna Kovalenko
Director of Product Management & MarketingAchievements and Future Plans
- Bunddler is now a vibrant platform with over 2 million monthly users from 15 countries. They have saved significantly on hosting over the past years due to code efficiency and have benefited from code and module updates.
- Bunddler’s future plans revolve around continuous platform enhancement to ensure a positive user experience. Implementing the latest digital trends will improve the workflow and allow the marketplace to expand.
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